TechPros.
A guide for subject matter experts

Your role as a subject matter expert

How the programme works, what you will be part of, and why senior buyers respond to experts long before they respond to sales.

Build your profileShare your expertise with senior peers across your industry.
Build relationshipsOpen genuine conversations with the buyers who matter most.
Build pipelineTurn credibility and trust into commercial opportunity.
01 Why experts matter now

B2B buying has changed. The expert, not the salesperson, now opens the door.

Senior buyers research thoroughly before they ever speak to a supplier. By the time a salesperson reaches them, they have already formed a view, and an early sales approach can feel transactional rather than useful.

A subject matter expert changes that dynamic. You can discuss industry trends, regulation and technology shifts with authority, and you do it without a sales agenda. That is what earns credibility and builds trust with an informed buyer, and it is what opens the door to a continued conversation.

02 Who TechPros is

A platform for senior professionals to share insight and learn from their peers.

Through interviews, roundtable events and the Enterprise Thought Leadership Podcast, TechPros gives business and technology leaders a place to exchange the thinking that shapes their decisions. Participation is free, and the conversations are genuinely peer-to-peer.

Those interviews become content the wider market values: one-pager write-ups, Market View Reports and video. Participants gain visibility and a stronger network. As the expert at the centre of the programme, you are the reason senior people choose to take part.

03 How the programme works
1

Your podcast interview

We start with an in-depth interview with you for the Enterprise Thought Leadership Podcast. It captures your point of view and becomes content that attracts senior buyers to the programme.

2

Reaching the right people

We invite senior decision-makers at relevant companies to be interviewed. Your standing as an expert is what makes them want to take part.

3

The buyer interview

TechPros runs a short, research-led interview with each participant. We produce a summary of their key points to support the conversation that follows.

4

The exploratory (EXP) call

Your first conversation with the buyer. You go deeper into their insights and challenges, and start to build the relationship.

Your role
5

The one-pager

We draft a one-page write-up of their interview and send it to you both ahead of the review call.

6

The one-pager review (OPR) call

You run through the write-up with them, then, when it feels right, offer something of value as a next step.

Your role
7

The relationship continues

An educational session, a roundtable or a deeper discussion. The conversation moves forward naturally, and the published Market View Report raises everyone's profile.

Run by TechPros Led by you, the expert
04 Your role as an expert

Three things make you the centre of the programme.

Lend your point of view

Your podcast interview and the credibility you carry are what attract senior buyers to take part in the first place.

Lead the exploratory call

A short follow-up conversation where you draw out a buyer's insights and begin to build a genuine relationship.

Review the one-pager

You walk the buyer through their write-up, then offer a valuable next step when the moment is right.

Think of them as peers

The people you speak to are senior leaders at the companies you want to reach. You meet them as an equal, expert to expert.

05 The two conversations

The exploratory (EXP) call is a 20 to 30 minute follow-up after a buyer's interview. We send you a brief with their summary and suggested questions. Your job is to listen, go deeper into the topics they raised, and let them do most of the talking. Hold back on your solution. This call is about them.

The one-pager review (OPR) call comes next. You run through their write-up, confirm they are happy with it, and only then offer a valuable next step, an educational session or a deeper discussion. That is the value exchange, and it is where a genuine relationship starts to form.

Thought leadership is a dance, not a pitch.

What works

  • Focus the conversation on the buyer and their challenges
  • Listen, draw out anecdotes, take your time
  • Offer something of value before asking for anything
  • Let the relationship build at its own pace

What gets in the way

  • Opening with your company's credentials
  • Steering quickly towards your solution
  • Pushing for a sales meeting too soon
  • Treating the call as a qualification exercise
06 The value you create

Every interview produces something the buyer genuinely values.

The one-pager write-up. A polished, personalised summary of their thinking that they are proud to share. Because the experience is enjoyable and the output reflects well on them, interviewees often become advocates, championing you and your organisation inside their own company.

The Market View Report. Individual interviews come together into a peer-led report on the themes that matter to your market. It gives participants a view of what their peers are thinking, and it raises the profile of everyone involved, including you.

07 What we need from you

A modest commitment, with the heavy lifting handled for you.

TechPros manages the scheduling, the logistics and the write-ups. Your time goes where it matters most: the conversations.

~10 min
to prepare for your podcast interview
20-30 min
per exploratory and one-pager review call
1-3 hrs
a week once conversations are in flow

We handle the diary

Scheduling and coordination with interviewees is managed for you, so calls land at times that suit you.

We write it up

You get a clear brief before every call and a drafted one-pager after each interview. No paperwork.

The result is a programme that builds your profile, opens relationships with the buyers you most want to reach, and turns credibility into commercial opportunity, all from conversations you will genuinely enjoy.

08 Frequently asked questions

The questions experts ask us most, answered.

How much of my time will this take?
Less than most people expect. Around ten minutes to prepare for your podcast interview, then 20 to 30 minutes for each follow-up call. Once conversations are in flow, one to three hours a week is typical. Scheduling, logistics and the write-ups are all handled for you.
Do I need to be a polished presenter?
No. These are conversations between peers, not performances. You are there because you know your subject. We send you a brief before every call, and the interviews are relaxed and led by genuine curiosity.
Is this a sales role? Am I expected to sell?
No. Your job is to share your point of view and listen well. There is no pitch and no target to hit on a call. The relationship comes first, and something of value is always offered before anything is asked for.
What if a buyer is not ready for a next step?
That is fine, and it is normal. Some conversations move forward quickly, others take time, and some simply build your network and profile. You are never under pressure to push for a meeting.
Where does my podcast interview appear?
It becomes part of the programme content, a recorded conversation and a write-up that attract senior peers to take part. We always show you the output before anything is shared.
Will the people I speak to know who I am?
Yes. You take part openly as an expert in your field. The conversations are honest and peer-to-peer, which is exactly why senior people agree to them.
What if I get a question I cannot answer?
Say so. "That is a good question, let me come back to you" is a perfectly good answer, and it often opens the door to a follow-up. You are not expected to have every answer.
What support will I get?
A clear brief before each call, a drafted one-pager after each interview, and the TechPros team handling scheduling and content throughout. Your time goes into the conversations, nothing else.